A key advantage of Pall Mall cigarettes is their affordability, making them a popular choice for smokers who want quality without high costs. The brand is also known for its innovative approach, such as introducing longer-lasting cigarettes with Pall Mall 100s. Pall Mall's distinctive and colorful packaging adds to its appeal, making it easily recognizable. Overall, Pall Mall combines quality, affordability, and innovation, making it a top choice for smokers worldwide.